Reducing Implicit Prejudice

Reducing Implicit Prejudice

Implicit prejudices are social preferences that exist outside of conscious awareness or control. In this review, we summarize evidence for three mechanisms that influence the expression of implicit prejudice: associative change, contextual change, and change in control over implicit prejudice. We then review the evidence (or lack thereof) for answers to five open issues in implicit prejudice re...

Reducing automatically activated racial prejudice through implicit evaluative conditioning.

The authors report a set of experiments that use an implicit evaluative conditioning procedure to reduce automatically activated racial prejudice in White participants in a short period and with relatively few trials. Experiment 1 demonstrated that participants were unaware of the repeated conditioned stimulus-unconditioned stimulus (CS-US) pairings of Black-good and White-bad. In Experiment 2,...

Implicit prejudice in eight-graders 1 Running head: IMPLICIT PREJUDICE IN EIGHT-GRADERS Implicit prejudice in eight-graders

This study examines the automatic activation of negative prejudices towards Turks using a masked affective priming paradigm in a sample of German adolescents (aged 13 to 15). Pictures of Turks and Germans were used as masked primes; positive and negative adjectives conveying either other-relevant valence (e.g., honest, evil) or possessor-relevant valence (e.g., talented, dull) were used as targ...

The Nature of Implicit Prejudice

Implicit motivation to control prejudice

This research examines whether spontaneous, unintentional discriminatory behavior can be moderated by an implicit (nonconscious) motivation to control prejudice. We operationalize implicit motivation to control prejudice (IMCP) in terms of an implicit negative attitude toward prejudice (NAP) and an implicit belief that oneself is prejudiced (BOP). In the present experiment, an implicit stereoty...